Marketing a New Internet BusinessReal world marketing works on the internet, with some small adjustments. The great part of the internet is that it’s so big; the problem with the internet is that it’s so big. Unlike customers that come into your brick and mortar store (who are already somewhat warm) customers on the internet start out ice cold; you have to learn to warm them up, slowly. 
The question many of my readers ask me is how do I do this, are their any tools to help me with this? Let us look at the first question by asking another one, what is it that internet users want? The answer, information. Think about it, when you want to find the answer to a question, what is the first thing most of us do? You go to your computer, go to Google and type in a few key words. What do we normally get, mostly a bunch of not so good information. Step 1 is to do what most other people are not doing, create a website with high quality information. You will find that a potential customer might have to come back to our website upwards of 17 times before then do what you want them to do, buy something, click on an affiliate link, or file out a form at the bottom of your website asking your advice on how to solve their problem (how is that for a warm lead). This brings us to the second question of how to do this, I use a company call Sitesellit http://www.sitesell.com/ . They have a ten-day program that walks you through the basics of creating a business plan for your online business. The beauty of the system is you can see if the website you want to create can work or not. With real supply and demand numbers, you can see that fighting for the key word Travel is clearly not a good idea, but many others website ideas are still winnable. By giving your potential customers the quality information they want, and using the right tools, you will find your chances of success with you new web business are much higher.
|