Tina Wells and the Success Story of Her Home BusinessRecently, I had the opportunity to discuss with a very successful business owner, Tina Wells. In spite of the fact that she is the mother of four wonderful children (10, 8, 5, 2 years old) and one the way, she managed to achieve what few aspiring entrepreneurs have achieved in the world of internet businesses. She has created a personal website, in order to promote and build a solid business from selling wonderful candles. With hard work, quality products and a team of about 38 downlines, Tina managed to keep a Google page rank of 2 for about 1, 5 years! Putting up the website and drawing the attention of online prospects was rather simple, as Tina decided to go with classic Search Engine Optimisation techniques, such as: • Submitting the website to all major search engines; • Forum posting; • Pay per Click advertising; • Traffic increase from EBay business transactions. Now even it took almost two years to produce a residual income of about $200 a month, what’s great about her candle business is that this is a resistant and promoting investment on along term. It grows slowly but surely, which is an advantage that not many online businesses have. As you might already know, many online businesses grow fast and die fast, partly because the owners don’t have the patience to put one step in front of other and choose a harder, yet safer way. Many of them take unnecessary risks and the result is business failure. Here are few of the choices that allowed her to build a successful online business. First of all, hosting a simple website like www.clubcandles.com costs only $19, 95 a month. In order to achieve healthy website traffic, Tina decided to write quality and informative articles, which are the key to drawing warm leads to her business. * Uploading the articles to the site is very easy, considering the fact that she uses a cross browser rich text editor, after one of her friends recommended her this option about a year ago. Initially, it took up to 10 hours a week, but now it takes about 5 hours a week to update the website. Keeping her leads warm is maybe the hardest thing, and this is why she decided to create an auto responder campaign for all people that choose to sign up to her website. • The most convenient and at the same time effective option was setting up auto responders with www.Aweber.com, for $19, 95 a month. For example in March she had two signups, but generally, Tina has at least one signup per month. During the last year, she had about 50 sign-ups, but 15 dropped out. Fortunately, 70% of the people that signed up were interested prospects, while 30% were cold leads. • At one time she used to buy leads for $5, 15 cents/ lead from a specific company that sold leads from uplines. The process continued for 9 months, and with 5 new leads a month she managed to gather 65 warm leads for her candle business. • Another way to gather great leads was setting up Google Adwords, which costs about $18 a month and it brings her up to 40 new leads a month.
‘Take baby steps and eventually you will get $200-300 a month. It’s hard to convince people to work; people just don’t want to work. What people want is to get rich quickly...’ said Tina who is looking to achieve an income of up to $3000 k a month in about a year from now.
If you look at the monthly investments to sustain this solid business, you will see that smart management of an online business will definitely not cost you a fortune. Tina Wells and her www.clubcandles.com is one of the best examples of a home business that can become a promising venture on a term of up to 3 years. Therefore, everything is possible if you have a well defined goals and business vision. Go for it!
http://www.clubcandles.com/candle_of_the_month_club http://www.clubcandles.com/ |